Fire Safety campaign
New campaign does demolition job on misinformation
The UK industry group representing EPS (Expanded Polystyrene) for construction applications has launched a national campaign aimed at demolishing recent misinformation about the fire performance of EPS as insulation.
A series of hard-hitting full page advertisements will be backed by a new 16 page guide to issues of fire performance in construction focusing particularly on dismantling recent attempts to discredit the performance of EPS in the event of a building fire.
In addition to establishing the facts about EPS fire performance, the campaign of advertising and science-based literature aims to reassure architects and construction specifiers of the comprehensive credentials of EPS as one of the world’s most popular, effective, economic and sustainable insulation materials.
David Emes, Chairman of the British Plastics Federation EPS Group, said, “We are not prepared to stand back and allow EPS to be attacked through misguided marketing from those who simply want to take away our well-established market advantage. The fact is that EPS – like any other insulation material – has virtually no relevance to fire safety in a properly designed and well-constructed building. In such circumstances, when installed behind a typical surface layer of stone, brick or other inorganic material, EPS makes it possible to fulfill the requirements for reaction and resistance to fire with the same classification results as achieved by other materials.”
“EPS makes it possible to fulfill the requirements for reaction and resistance to fire with the same classification results as achieved by other materials.”
Chairman, EPS Group
The new EPS campaign has been developed by UK manufacturers and suppliers of EPS, which is widely used for ceiling, floor and wall insulation as well as for many civil engineering applications. The supporting literature is available to all architects, building professionals and construction specifiers and describes the key criteria for consideration in specifying EPS in the industry.
The new campaign also carries a new corporate identity for the UK EPS industry with the slogan EPS – Economy, Performance, Sustainability. The new look is designed to reinforce the key attributes of the material which is effectively 98% air captured in a 2% cellular matrix. “We have a material which is manufactured using advanced technologies with low environmental impacts and the vast bulk of which is air. It combines proven insulation qualities, advantages of extremely light weight, exceptional compressive strength, requires no special handling precautions and maintains its performance with virtually no deformation or degradation after decades in use”, said David Emes.
EPS is also uniquely recyclable at any stage of its life cycle and can easily be converted into long-life applications including wood substitutes. It offers exceptional economy at a time when construction and civil engineering projects are under severe budget scrutiny.
EPS recently scored the highest A+ summary rating in every one of four different densities tested in the latest and most rigorous BRE Global Green Guide to Specification. This is supported by at least eight ‘straight ‘A’s’ in each of the separate impact ratings for each EPS density.